Casino design has been scrutinized for years! Ask anyone who has ever walked into a casino to give you the reasons behind the design and you’ll be inundated with conspiracy theories and ideas. It’s assumed that casino design is geared to entice customers to gamble more. While there is no proof to these claims, a lot of them make sense.
There are claims that the indoor carpeting is loud, colorful, bold, and full of prints to hypnotize customers into gambling more. Certain colors are known to visually stimulate the minds of people, and psychologists have long attributed this marketing scheme to restaurant branding.
The architectural design of a casino is about transporting the customer into another world or a fantasy. When going on vacation, most people visit casinos purely for the entertainment experience. Exterior design concepts are created with the intent to entice people to choose a spot that embodies the getaway they are craving.
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Let’s Visit Casinos
While visiting Las Vegas, travelers can feel as though they are also visiting France at Paris or Italy at the Bellagio. For most, Las Vegas is a surreal experience that is over the top. The architectural designs reflect that. Casino architecture in Las Vegas is as diverse as the visitors who visit each day.
There are elaborate gambling rooms that attempt to make everyone feel like a high-rolling superstar, and there are those that are more low-key and inviting. Each casino is working to target a specific demographic of customers, which is reflected in its design. Even the low-budget gamblers feel like royalty as they step into places like The Wynn Las Vegas or Mandalay Bay.
The high-quality furniture and lavish interiors resonate with people who enjoy the finer things in life. Small clubs on the strip in Las Vegas have very little in the way of design and instead cater to customers with drink specials and comfortable atmospheres. Interior design follows the same psychological approach as exterior architecture.
Each casino is designed to entice customers to stay and play. In Las Vegas, travelers have a number of options for places to play, and it’s the job of the architecture to lure guests into a certain spot. Once inside a casino, the interior works to create an environment that is comfortable, glamorous and popular.